FTMF.info - Latest Comments

Re: Idea of the day: 1st March

Andy Walsh — Sun, 04 Mar 2012 01:58:15 -0000

Lazy

Re: Idea Of The Day – Hiut Denim

Adrian Lee — Tue, 28 Feb 2012 12:44:26 -0000

Very cool, Oxfam are doing something similar too: http://bit.ly/x39kLz

Re: Idea Of The Day – Hiut Denim

Steve Gladdis — Thu, 23 Feb 2012 11:32:58 -0000

I should add here that David Hieatt, the founder, talked about these things at the Google Firestarter event on Tuesday, so thanks to him and them for the inspiration for the post.

Re: Idea of the day: On to off to on. But with fire.

TommyK — Thu, 19 Jan 2012 10:23:26 -0000

If only you had a good excuse to suggest a new, interesting idea for a car...

Re: Get ‘appy

Jerry Lloyd-williams — Fri, 06 Jan 2012 12:31:32 -0000

Thanks to @Lloydy for the tip, btw...

Re: is engaging a load of people really worth it ?

Richard Higbid — Thu, 15 Dec 2011 08:04:52 -0000

I think record sales are a mini by product of x-factor . The real cash (and raison d'etre for the programme) lies in what ITV pay SYCO

Re: Behaviour change: gamification, norming and combined voices

JON — Mon, 12 Dec 2011 10:02:47 -0000

Great
page. We're based in the UK and are hoping to encourage social change
through the use of gamification. this will manifest itself by using game
mechanics to help influence users into taking correct choices in their
lives. We'd love to speak to like minded people who are into social
change on our page http://www.facebook.com/gameto...

Re: Idea of the day. ‘We have had this great idea called the 70:20:10 principle…’

NigelRobinson — Mon, 28 Nov 2011 08:39:05 -0000

Testing some of your budget on new things - now there's an idea. It might even catch on.
What we should all be telling our clients is that if 10% (or what ever %) of our combined clients budget is spent on testing the new...MediaCom has a total experimental test budget of £100m annually. From this collective testing/learning all our clients benefit massively. No other agency experiments more, or can learn as fast. So less risk is put on anyone client, but the combined knowledge share is awesome.

Re: Idea of the (yester)day: a website made flesh

Claire McAlpine — Wed, 23 Nov 2011 05:53:59 -0000

ooh my name in lights! nice one for catching that @petefyfe http://twitpic.com/7ianax

Re: Idea of the (yester)day: a website made flesh

Claire McAlpine — Wed, 23 Nov 2011 05:50:57 -0000

that's quite fun, I'm not even sure if the light actually flashed because *I* tweeted but it made me want to keep tweeting to see if it would flash again!

Re: Crowdsourced digital resource: good start

Jerry Lloyd-williams — Mon, 14 Nov 2011 17:46:06 -0000

Cheers, Hutch. I've got some cracking stuff from that lot. Good call.

Re: Crowdsourced digital resource: good start

Hutch — Mon, 14 Nov 2011 12:00:23 -0000

http://trendwatching.com/ - (sometimes) good stim.

Re: Advertising to Aliens

Barty — Wed, 26 Oct 2011 07:13:50 -0000

Cheers for scanning Tom. Agree, nice little news story, but doubt it would be the most efficient element on the plan.

Re: Advertising to Aliens

Tom Saunter — Wed, 26 Oct 2011 06:25:38 -0000

The QR code links through to http://cptr.it/blue1, which offers the following:

Blue Marble - Marketing from Space
Blue Marble service adds marketing value to any location in the world, connecting a company’s physical profile on Earth to the millions of people searching for products, services.

So it looks like this company paid Phillips to use their roof, and the fact we've heard about it means their viral marketing is working.

Good luck to them, I say, but it's not a viable comms channel really, is it? And for that reason, I'm out.

Re: Idea of the Day: Do it Yourself

Murray Calder — Fri, 07 Oct 2011 06:40:14 -0000

Music: http://soundcloud.com/murray and http://www.mixcloud.com/murray...

Pictures: http://www.blipfolio.com/soulf... (exhibition opens tonight featuring a selection from here and elsewhere)

Re: Idea of the Day: Do it Yourself

andrewpascoe — Thu, 06 Oct 2011 15:09:14 -0000

I notice that you just linked to SoundCloud homepage, not your own profile :)

Re: Idea of the Day: Aggregate & tile

andrewpascoe — Thu, 06 Oct 2011 03:58:10 -0000

Nice ones - liking those.

Re: Idea of the Day: Aggregate & tile

Tom Saunter — Wed, 05 Oct 2011 04:59:28 -0000

Visual Search Assistant - http://www.oskope.com
SEO Keyword Graph Visualization - http://www.touchgraph.com/seo
Facebook Like Aggregation - http://likebutton.com/

Re: Idea Of The Day – Get “Hung Up” On Realisation

Jerry Lloyd-williams — Fri, 30 Sep 2011 04:36:01 -0000

Steve - nice IOTD post. Tom Planer brought my attention to a company that makes beautifully animated, professionally acted films to bring ideas to life. See one here: http://www.youtube.com/watch?f...

Costs $3k a go so one for a pitch maybe.

Re: Idea of the day: Trojan Horses

Emotional Bag Check — Wed, 21 Sep 2011 11:23:59 -0000

Glad you like it! It uses grooveshark to get songs but I'm not affiliated with grooveshark (for the record)

Re: Idea of the Day: I’m just browsing thankyou

Steve Gladdis — Wed, 14 Sep 2011 13:13:07 -0000

Steven Johnson recommends that companies give their staff 'reading vacations' (Bill Gates takes them apparently, after stockpiling anything that looks interesting to read). Cos voracious reading of different sources in a condensed period of time allows ideas to cross-pollinate and helps innovation.

Re: Idea of the day. ‘We have had this great idea called the 70:20:10 principle…’

Jerry Lloyd-williams — Thu, 08 Sep 2011 08:27:48 -0000

Starcom's risk pyramid assessment thingummy is a great way of introducing this principle and framing the need for it to conventional advertisers. Tap up Mr Ainsworth if you've not already seen the pyramid, people...

Re: Idea of the day. ‘We have had this great idea called the 70:20:10 principle…’

Sam Learmonth — Thu, 08 Sep 2011 04:17:45 -0000

I use 70 20 10 theory on the 'plants versus zombies' app on my iphone
70% on sunflowers and peashooters
20% on consolidating those levels
10% on random things like cherry bombs
You're welcome.

Re: Idea of the day…Me and Holly Valance

Sam Learmonth — Wed, 07 Sep 2011 04:37:05 -0000

On a slightly different tack (I haven't seen it it anywhere except for on TV), I didn't even get that it was for a new brand of Fosters.
I just saw the Fosters chaps, saw the Fosters format (problem, solution, all in a laid back style) and heard Fosters and just thought it was an extension of the usual fosters ads. In the same way that when a campaign becomes successful and they start throwing a little more money at it (the early days of Howard at the Halifax, the meerkat ads etc). I didn't 'get' the casual smart reference to Premium.
I may be especially unobservant but I suspect that it's just an average level of engagement.

My conclusion (as such)? When launching a variant you need to make the ads sufficiently different. Even contrast with the normal ads. Or shout about the difference and benefits and sell the idea of up-buying it.

I now feel the shame of saying a Fosters ad was just too subtle and nuanced for me.

Re: Idea of the day…Me and Holly Valance

Anna Sampson — Wed, 07 Sep 2011 04:17:37 -0000

You'd probably be surprised to hear that even us researcher talk about 'sample of one' and reference our own experience. Of course we perhaps tend to caveat it more heavily and go on the hunt for more robust research to back up or disprove our hypothesis. As a qually I think it's a brilliant place to start and tend to be continually observing consumer behaviour including my own to help me unpick what is happening in today's consumer society.
One thing’s for sure you are in good company according to a survey by Accenture the 'sample of one' technique is just as likely to be used as any kind of data analysis.
http://www.research-live.com/f...
So for our clients instinct and personal experience is valued on the same level as research